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MORE CREDIBLE. MORE PERSUASIVE. MORE SALES.
WHAT IS MASTHEAD ADVERTISING?
Masthead’s are the most effective form of TV advertising, proven to deliver higher audience engagement, higher recall and positive brand sentiment.Presented in an editorial format, third-party Mastheads use a combine opening graphics, relatable presenters and high-quality effects to capture, engage and drive sales.
This format keeps your product directly in the spotlight – putting the focus on educating viewers on your product’s benefits and how it can help them.
Nielsen studies have found that Mastheads capture attention quicker and keep audiences watching for longer. Featuring your product in a Masthead also aligns your brand with years of experience from a trusted 3rd party endorser.
Mastheads were our first unique offering as an agency, and the format has helped us grow to become a global ad agency with work airing in over 20 countries worldwide. Best of all, whether it’s one of our long-running successful Mastheads or a custom Masthead tailored specifically for your brand, they all have an immediate impact on sales.