Nurofen For Children
Ocassions
Overview
Cold and flu symptoms might peak in winter, but kids don’t follow calendars. Sniffles, sore throats and fevers show up whenever they feel like it — and when they do, all parents want is for their child to feel better, fast.
For Nurofen for Children, we flipped the usual pain-relief formula. Instead of showing the problem, we showed the payoff: kids back to being themselves, and parents back to enjoying the moment.
A playful, insight-driven campaign that turned category conventions on their head.
Across 70+ assets, we paired familiar childhood ailments with unexpectedly calm, happy kids — creating a distinctive platform that scaled across BVOD, online video and social, and was built to test, learn and optimise in real time.
What started as a low key social campaign in Australia became so successful it ended up on Broadcast TV and running in dozens of countries around Europe.
Watch All Occasions Edits Here
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