Australia’s Favourite Dishes became the central idea of a much broader campaign created by many different agencies, led by our TVC and Key Visual. We created multiple versions and time lengths of our launch TVC for both TV and digital, and our footage was also used for an additional TVC specifically for Coles.
We extended the TV campaign with additional copies that added new voices to the endorsement of Finish. This included a manufacturer spot, which explained why Finish is recommended by more dishwasher manufacturers than any other brand, as well as two additional 15 second ads.
Taken together, our TVCs created a multi-vocal, multi-execution campaign demonstrating why consumers and manufacturers all use and recommend Finish.
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