Napisan
Italy
Overview
Cold and flu season has a way of turning every household into a germ-sharing experiment, especially when kids are involved. While most parents trust their detergent to clean clothes, many don’t realise it’s not designed to sanitize them.
For Napisan Laundry Sanitizer, we used the chaos of family life to remind young parents that germs can hide almost anywhere - especially in the fabrics we use every day.
Napisan Laundry Sanitizer had seen declining relevance among young families, many of whom believed regular detergent was enough to kill germs. The opportunity was to reconnect the brand with parents during cold and flu season, when hygiene becomes front of mind.
To bring the message to life, we turned germs into a playful game of Hide & Seek – showing just how easily they spread throughout the home and how impossible they are to avoid. From cuddly toys to towels and everyday clothing, germs popped up in all the places families least expect.
The campaign balanced humour, relatability and education to demonstrate one simple truth: detergent cleans clothes, but only Napisan kills 99.9% of germs and helps protect the whole family.
More work like this...
Curious? Drop us a line…
If we caught your eye, get in touch via our quick contact form. We love a challenge and we’re always happy to chat if you’re not sure what you’ll need.
Contact Form