The solution: a series of three 15 second online videos with mini stories that showed all aspects of the Artline Stix features – Draw, Build & Play.
Now Screen took the toys and created full 3D animated models that lived and drew in a world entirely built with imagination and Artline Stix. A stage set under the sea, a playground, and a tropical beach. The entire project was scripted and completed in-house and, yes, the pens and toys inspired a lot of fun in the office.
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