Tetley Steamed Green Tea

Creating Categories

Project Outcomes

  • 44% increase in sales in Coles
  • 32% increase in sales in Woolworths

In a crowded market, Tetley wanted to attract lapsed Green Tea buyers back to the category with its launch of its new Steamed Green Tea.

Tata Global Beverages chose the ‘Whatsnew?’ Masthead format to leverage its third-party authority.

By educating consumers on the benefits of the steaming process we created intrigue and desire for a higher quality, healthier and better tasting product. This campaign translated into a dramatic rise in sales through main grocery outlets.

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