Dettol

Launching two products with one budget

Project Outcomes

  • Launch for Dettol Wipes & Multi-purpose cleaner
  • Two different TVCs shot at the same time
  • Cost efficiencies for client
  • Two similar products launched without cannibalising each other

Dettol had two new products coming to market at the same time. They needed to support both launches, and they had to be on air fast.

Without a lot of money to spend, they needed a cost-effective way to create the video content they

needed to support both of their product launches without cutting corners.

Now Screen created two Whatsnew? TVCs for TV and OLV, shot over two days in different locations so that each product range has its own distinct look and feel.

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