Reversing the trend
- 13% sales increase
- 9% swing in market share
- From launch, baseline year-on-year sales remained up
As a category, anti-inflammatory relief was growing year on year in volume. However, Voltaren Rapid was losing sales and market share.
Now Screen wrote a persuasive InTheKnow masthead that used a problem/ solution script to increase awareness and drive sales. A call to action empowered consumers to ask their pharmacists about Voltaren Rapid.
The InTheKnow spot positioned Voltaren Rapid as the best option to consider when experiencing the relevant symptoms.
Originally created for Germany, this ad was adapted for the Australian market after proving successful – providing a quick and effective solution for the local retail environment.