Quickzorb makes a splash


Nurofen asked Now Screen to create a recognisable brand identity for new product Nurofen Quickzorb and communicate the product's point of difference of absorbing quickly.

Project Outcomes

  • Highest brand link ever recorded for Nurofen
  • Sales uplift in pharmacy exceeded KPIs
  • Sales uplift in grocery met KPIs

Nurofen wanted a brand ad for their new product Nurofen Quickzorb that would distinguish it within the pain management market.

Now Screen developed a highly recognisable campaign, to establish an ownable aesthetic for the new product line and communicate the key point of difference that Nurofen Quickzorb is absorbed fast.

Set in a sunlit pool, the TVC depicted a relatable scenario in which a woman is held back from enjoying her active lifestyle by the onset of a headache.

The fast absorption of Nurofen Quickzorb, represented by dynamic blue line animation, helps her to get back to being active, delivering quick, effective pain relief.

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